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Arianna Lombardo
CRIF SPA
Business Development Director
Description
With a humanistic background and a PhD in strategic international marketing, Arianna
holds today the role of Business Development Director in CRIF.Her career in the company
begun more than 20 years ago and thanks to the privileged observatory that CRIF
represents, she developed a deep knowledge of the banking credit processes and the
digital transformation. During her career she developed also a deep and specific knowledge
on mobility and car lending processes. During this path, Arianna has managed for many
years strategic relationships with the main car financing and leasing customers. She
currently leads a special Global Mobility Industry program aimed at better understanding
and supporting the needs of this rapidly changing industry, with traditional and new value
propositions. Her mantra is “never stop learning.
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