Co-Founder of CITIES FORUM, Researcher at University of Southampton, and Vice Chair of ITS UK User Behavior Forum. Zeina has 25 years of global experience in strategy, consulting and transport innovation at KPMG, Parsons and AECOM. Leading Advisor for governments, Author of over 100 international papers and a global player in Road Safety standards, Intelligent Mobility, Smart Cities, Connected Autonomous Shared & Electric Vehicles, Sustainable Transport and the public sector. Zeina specializes in Entrepreneurship, Innovation, Growth Strategy and Policy in MENA, Europe, S.E. Asia and USA. After 7 years working in USA, in 2005 Zeina moved to London to lead international consultancy work with Arcadis for M25 Design-Build Integral Demand Management. Zeina also provided support to financial design of the New Zealand Toll System project with Deloitte, supported Booz & Co in the PMO for Abu Dhabi DOT and shaped the future of transport for Dubai RTA. In 2021-2022, Zeina led Research project for Centre for Connected & Autonomous Vehicles at UK Department for Transport DfT on assessing safety of Connected Autonomous Vehicles. Zeina was the chair of the International Organization for Standardization (ISO) Technical Working Group TC204 WG1 on ITS Systems Architecture. Zeina also served as Director on the Board of Women in Transportation (WTS) in the USA. Zeina is a member of the Jury of the "Innovation for Automotive" at the MOBILE WORLD CONGRESS (MWC). Zeina has a BSc in Civil & Environmental Engineering at American University of Beirut, MSc in Transportation Engineering at University of Texas at Austin, MBA at the University of Chicago. She is a Professional Engineer licensed in the USA. Zeina is currently doctoral researcher on advancing safety for smart cities while working to explore strategies for building sustainable communities with CITIES FORUM.