Autonomy Mobility World Expo

Digital UX: How to Bring Car-sharing Experiences into Classical Rental

Mar 22, 2023 | 10:20 AM CET - 10:50 AM CET


Renting a car has been a digital experience from the start of sharing services. The smartphone is the obvious tool for carsharing making the user experience “digital by default”. However, car rental is still a rather analogue business model, including rental employees checking cars and handing over keys. Can the rental industry benefit from carsharing’s digital approach? Will rental users expect digital process beyond booking? Which steps of the rental process should be digitized?

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