From a Connected Ticketing System for Public Transport to a Transactional Platform for Mobility
Mar 23, 2023 | 10:15 AM CET - 10:30 AM CETAgora 1
Mar 23, 2023 | 10:15 AM CET - 10:30 AM CET
Agora 1
Description
Digital transit market segments used to be closed boxes, each one with their own request for proposal : CBT fare collection systems, ABT fare collection systems, transactional applications (m-ticket), route and passenger information applications, c-EMV systems, data quality, data dashboards, CAD-AVL solutions.
Then, the health crisis triggered 3 consequences :
- User habits evolved faster than expected towards contactless payment, seat reservation and safety expectations
- The necessary modal shift from solo driving to using mobility for daily commutes became self-explanatory
- The apparent need for economies of scale by PTAs in times of tight budgets
The aforementioned market segments started to merge together into broader-scoped tenders and marketplace contracts. Every contract was then packaged under the buzzword MaaS and so goodbye it was to tenders that focused on just one thing. Was this change driven by a sincere need to accompany the end user throughout their whole journey? Ultimately it doesn't matter, as it all ends the same.
Furthermore, the mobility market is already benefiting from 3 permanent changes :
- Collaboration between publishers (now several for each project), OEMs and regulators is now a matter of survival in today's industry
- Maas is not reduced to level 1 (route planning)
- Specialisation in one segment is risky - cooperation is coming! - but broad diversification is even more dangerous.
