Annemari Muru is a C-level manager with extensive experience in project and business management, as well as expertise in sustainable mobility. She currently serves as the CEO of Liigu mobility services, which focuses on implementing sustainable mobility solutions in the car rental industry. Prior to her current role, Annemari Muru worked as the Business Process Manager at Car Rental Gateway, a car rental connectivity platform. Before joining the mobility industry, she managed European Structural Funds investments in R&D and higher education in Estonia. Annemari Muru holds a master's degree in economics from the University of Tartu and has additional experience in executive coaching. She is passionate about promoting the concept of "using over owning" to promote greener mobility and has advocated for positive change in the car rental industry. As an inspiring speaker and rising leader, Annemari Muru brings a systematic, analytical, and humanistic perspective to the industry.